Entrepreneurs Partnering
with Entrepreneurs
We Are A Growth Equity Partner Focused On Super Charging Hardware Businesses
Entrepreneurs Partnering
with Entrepreneurs
Growth Equity to Supercharge Your Hardware Business
Zuvi Investments is a growth equity firm with significant operational expertise. We provide capital, strategic support, and valuable experience to companies generating $2 to $7m of EBITDA, where we can leverage our profitable growth business model.
We target founder led companies in traditional industries who have an established brand. Together, we provide strategic planning, financial finesse, and market savvy expertise.
Our Business
In 2010 Cole and Guillaume started their entrepreneurial journey in Shanghai by establishing a commercial grade LED lighting company for the US market.
Bootstrapped, they grew the business from scratch to more than $60 million in annual revenue and exited it through private equity within seven years.
A Bright Story
As a new entrant against industry giants, the two managed to gain tremendous market penetration and brand awareness, and was recognized for its innovation.
It is the countless mistakes Guillaume and Cole made in building GREEN CREATIVE that makes Zuvi Investments a true entrepreneurial partner.
GREEN CREATIVE
ACHIEVEMENTS
Built a large nationwide sales network, going from 0 to > 6,000 distributors
Established a strong R&D team and laboratory in Shanghai, China
Developed award winning and innovative products for the North America market
Created a premium brand across multiple product categories
Profitable growth from year 1
REVENUE
INDUSTRY RECOGNITION
Bios
Cole Zucker
Cole Zucker is an entrepreneur and investor who has founded, scaled, and sold two companies.
Cole spent 4 years living and working in Shanghai before starting GREEN CREATIVE with Guillaume in 2010. Cole built the sales and distribution arm of the company, which encompassed an internal team of 50 inside and outside sales reps along with over 1,000 outside sales reps across North America.
Utilizing best practice sales processes, the company built an extensive distribution network, bringing tremendous scale from inception to sale.
Guillaume Vidal
Guillaume Vidal is an entrepreneur and investor who is hooked on marketing and product management.
Guillaume of French origin spent 15 years in China where he established R&D Laboratory and oversaw a team of Engineers. Guillaume scaled the company’s Product Management capabilties to release industry leading technology and patented innovation.
Leveraging an extensive network of subcontractors and best in class QC measures, Guillaume and the team grew the SKU offering from 15 to > 1,000, while managing a short product life cycle and tremendous volume growth.
Newsroom
-
"Bootstrapping from Opposite Sides of the Globe"
-
"How Two Entrepreneurs Found An LED Lighting Niche And Built A Booming Business"
-
“Green Creative BR30 Cloud LED review: A clever design helps the Cloud LED shine”
-
“Start by getting fired: Cole Zucker lost his job and bought a ticket to Shanghai — it helped him build a $65 million Peninsula lighting empire”
-
"4 Old-School Characteristics That Make Modern Entrepreneurs Thrive"
-
Movers and Shakers: How Cole Zucker Co-Founder of Green Creative Went From Living in a Car to Building a $65M Revenue Company